Recently, while in New York City, my wife and I were walking back from dinner when we saw this brightly lit sign: “Genius Tailor”. Fortunately, I had my camera with me, and was able to snap a photo. I simply loved the audacity of this sign. “Genius Tailor”. It sort of says it all. Here is a guy who has landed on who he is, and what he’s about. He’s a tailor. But he’s not just a tailor. He’s a genius tailor, and secure enough in that knowledge to put it in lights.
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